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Illusory Truth Effect

Illusory Truth Effect: What Makes Repetition So Convincing in a Christian’s Search for Truth?

  • Illusory Truth Effect is the cognitive bias where repeated information—whether true or false—feels more believable over time simply because it’s familiar.

  • This video challenges us to consider how repetition, especially in digital culture, can confuse feelings with facts—leading even well-meaning people to accept falsehoods as truth.

  • Culturally embedded myths (like “we only use 10% of our brains” or “bats are blind”) illustrate how familiarity often replaces objective reality.

  • The Bible warns against relying on our own understanding (Proverbs 28:26) and urges us to seek wisdom grounded in God’s truth, not worldly narratives.

  • Believers are invited to evaluate: Is my standard for truth shaped by Scripture—or by repeated opinions that feel right but are spiritually misleading?

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